Sales Performance Trainer | HRDF TTT #23178 | Kuala Lumpur, Malaysia
Breakthru Specialist & Master Trainer
Breakthru isn't an event. It's what happens when the right framework meets the right team.
His Signature IP
Most sales programmes teach your people what to do. They come back motivated for a week, then return to the same patterns. Nothing changes because the training never reached the level where change actually happens.
The ALPHA Framework is different. It builds the mindset, methods, and momentum that produce consistent results across any market condition, product cycle, or team configuration.
Stop being skipped. Learn to open with a hookline that makes prospects lean in, a self-introduction that earns instant credibility, and a 60-second pitch that has them asking to hear more.
Most salespeople present before they understand. This phase teaches you to uncover the real buying motive, read the signals, and earn permission to present — so by the time you open your deck, the prospect is already halfway there.
You don't need an hour. Learn to deliver a tight, compelling 5-minute case that speaks directly to what your prospect actually cares about — using language that moves people at a level they don't fully realise.
An objection isn't a no — it's a question you haven't answered yet. Learn to preframe resistance before it surfaces, apply the 3F Method to turn hesitation into momentum, and close with calm, earned confidence.
Theory without practice is just knowledge. You leave this phase with your full sales presentation built, rehearsed under real conditions, and a repeatable system that works the next day — not someday.
The real issue
Sales managers invest in training every year. The team attends, takes notes, and leaves motivated. Three months later, nothing has changed. The same pipeline problems. The same closing rate. The same conversations about what went wrong.
The issue is rarely talent. Most teams already have enough talent. The gap is between what people know how to do and what they consistently do under pressure, in the field, when no one is watching.
Tactics don't close that gap. A framework does.
You don't have a people problem. You have a system problem.
Work With Patrick
For sales managers who need to lead with clarity, not just manage by the numbers. Builds the leadership behaviours that create high-performance sales cultures.
The core ALPHA Framework programme. Equips sales professionals with a systematic approach that produces consistent results from prospecting through to close.
A strategic framework for transforming transactional client relationships into long-term partnerships that grow in value year over year.
Addresses the mental barriers that prevent salespeople from performing at their ceiling. Rebuilds the belief systems that determine whether capability becomes results.
Beyond activities — creates genuine team cohesion that holds under pressure and translates directly to sales floor performance and collective accountability.
A high-energy gamified sales training experience that builds skill through competition, play, and real-time feedback in a format teams actually remember.
Results
Patrick doesn't just train your team — he changes the way they think about selling. The transformation was visible within weeks. Our pipeline quality improved significantly after the Alpha Sales programme.
We have tried many trainers. Patrick is the first one whose impact lasted past the follow-up month. The Breakthru Mindset programme genuinely reset how our managers lead their teams.
The Trainer
Patrick Ooi has spent 20 years in sales — not studying it, doing it. From Standard Chartered Bank to KOTRA (Korea Trade-Investment Promotion Agency) to managing the Nikon brand across Malaysia as Country Sales Manager, his results speak a consistent language: deals closed, distributors grown, organisations moved forward.
In 2019, he joined Abundant Impact as a Master Trainer, bringing everything he learned across two decades of frontline sales into programmes that produce the same transformations for the teams he trains. In 7 years of training, he has worked across 3 countries with organisations ranging from SMEs to multinationals.
The ALPHA Framework is the distillation of what consistently works — not theory, but tested, refined, and proven across hundreds of salespeople at every level of seniority.
Get in Touch
Tell Patrick about your team and what you're trying to break through. No pitch — a focused conversation about whether the ALPHA Framework is the right fit for your organisation.